The power of a simple image

Africa's Scarce Irrigation - Tim Brown

Source: KickStart.org/Tim Brown

Tim Brown of IDEO posted this very simple image that is incredibly powerful.

The image clearly communicates the potential of more irrigation to help meet Africa’s need for food.

What’s a message you want to get across? What’s the simplest image you can use to communicate this message in a provocative and meaningful way?

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